Soon We Can All Own A Mercedes… Fragrance That Is

Ferrari have done it and Jaguar have done it, so it was only a matter of time before Mercedes got in on the act. That’s right, Mercedes-Benz has announced a partnership with relatively unknown French perfume manufacturer INCC Group to produce a fragrance line for this premium brand.

Now you can own the key chain, the cap and the t-shirt as you sit in your Vauxhall Astra convertible pretending it was an SLK, enjoying the fragrance of leather and burning piles of cash – or so I imagine. Envy is a terrible thing.