Diesel Returns To It’s Denim Roots

Diesel has always been known for its jeans and now the brand is returning to its roots in the form of Diesel Fuel for Life Denim Collection, a pair of his and hers fragrances set to hit stores next month. As you would expect, the bottles are now wrapped in stonewashed denim while the juice inside is said to be a fresher, more energetic take on the original Diesel Fuel for Life released back in 2007.

The aim this time around is to attract a younger market, 18 to 30, with scents that are “more playful, tongue-in-cheek and quirkier” than before. The women’s version will be a woody floral with notes of raspberry and jasmine petals whilst the men’s version will feature citruses,  lavender, raspberry and woody notes.

Diesel Fuel for Life Denim Femme and Homme will be available as an eau de toilette in 50ml and 75ml sizes.