Miss Dior Cherie Revisited

Miss Dior Cherie 2011Dior is about to upset some, and confuse others with the relaunch of the popular Miss Dior Cherie eau de parfum. If you like the original with its sweet caramel and popcorn notes then you better grab some before it disappears. If you found the original a bit too ‘girlie’ then you may want to give this more sophisticated version a try.

I can understand why Dior would want to release a new version of Cherie in order to capture a slightly different market but why oh why did they have to ‘relaunch’ this favourite? Couldn’t they have given it a new name and surely they knew that this would upset fans of the original. To make matters worse, the packaging changes between the two versions are fairly subtle which could only lead to confusion – am I buying the new version or the original, especially when buying online where product images are not always accurate. Oh well, it’s done now so I guess we’ll just have to live with it.

So, expect to see a lot of promotion for this latest version, fronted by the lovely Natalie Portman – she’s certainly big at the moment thanks to her performance in Black Swan. Miss Dior Cherie 2011 will contain notes of manadarin, jasmine and patchoulli and will be available as a 30ml, 50ml and 100ml eau de parfum.

We Name the UK’s Top Online Perfume Retailers

It should come as no surprise to most that perfume sales in the UK is big business. According to Mintel data published by the Fragrance Foundation, back in 2007, annual sales were estimated at £998 million (£638m for women and £360m for men) and growing each year.

Obviously the nature of perfume is such that only a very small percentage of sales is online – after all, how many people buy perfume for the first time without smelling it. However, if you already know exactly what you’re looking for (e.g. buying an old favourite for yourself or as a gift) then online is usually the best place to shop. It’s convenient, prices are very competitive, and you can often find fragrances that are no longer stocked on the high street.

In terms of the high street, retailers like Boots and The Perfume Shop are the first names that come to mind when you think perfume but we were interested to see which online retailers were most popular with visitors to our site and how they compared to the high street so we did a little survey. Here are the results based on 1700 responses.

  1. Boots
  2. Fragrance Direct
  3. The Perfume Shop
  4. CheapSmells
  5. Debenhams
  6. Amazon
    Superdrug
  7. Half Price Perfumes
  8. John Lewis
  9. The Fragrance Shop
  10. House of Fraser
  11. eBay
  12. Perfume Point
  13. Extrascents
    Feelunique
  14. The Body Shop
    Perfume Plus Direct
  15. Scentsations
  16. Avon
    StrawberryNet
  17. Fragrance Online
    Supaperfume
    The Perfume Superstore
  18. Selfridges
  19. Duty Free Perfume
    Jo Malone
    OnlinePerfume
  20. Escentual
    Forget Flowers
    Harrods
    Look Fantastic
    Scentstore
    Tesco
  21. Argos
    ASOS
    Beauty Base
    Beauty Bay
    Fragrance X
    Garden Pharmacy
    Mankind
    Next
    Ormond Jayne

We also gather visitor information on perfume shops via our price comparison site so we were expecting to see Fragrance Direct and CheapSmells at the top of the list, especially since they offer some of the best prices online. However, while they were both in the top 5 based on our survey, we were a little surprised to find that Boots still managed to come out on top especially since they sell most of their perfumes at RRP. It just goes to show the strength of the Boots brand and the fact that when shopping online, brand recognition and trust are often more important that price alone.

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