Elizabeth Arden Adds Another Celeb To Their Line-up

It seems that Elizabeth Arden can’t get enough of celebrity endorsed fragrances as we hear news that US country singer and aspiring actress (she starred in the recent US rom com, Valentine’s Day) Taylor Swift is the latest to join the fold. No doubt the company wants to tap into her huge following in the 13 to 24 age group – close on 13 million on Facebook alone! Taylor joins fellow Arden celebs Mariah Carey, Hilary Duff and Britney Spears and her first products are expected to hit stores in Autumn 2011.

And speaking of Britney Spears, you may already have heard that music heartthrob Justin Bieber is to launch his range of scent infused wristbands and dog tags. When asked what kind of perfume he liked on girls his answer – Britney Spears, so expect his scented goodies to have an air of sugary sweetness.