Carolina Herrera Wants You To Feel Like A VIP

Scheduled for release next month, Carolina Herrera’s latest fragrance, 212 VIP is all set to give you a taste of the VIP lifestyle. To celebrate it’s launch, Carolina Herrera license holder Puig, together with Spanish airport shops operator Aldeasa, are giving passengers at Palma de Mallorca, Malaga and Barcelona airports a taste of the New York-style celebrity glamour with their latest ‘retailtainment’ concept, a Paparazzi Booth.

Stepping in to this life-size box you’ll be “whisked away to an exclusive New York nightclub” where you’ll be able to strut your stuff in front of a wall of paparazzi and have your own celebrity snap taken. There’ll also be 212 VIP actors positioned around the booth to perform various VIP scenes and interact with shoppers as they listen to a specially mixed summer soundtrack and sample the fragrance.

The fragrance itself, a flanker to the original 1997 Carolina Herrera 212 release, will be a floral with notes including rum, passion fruit, gardenia, musk, vanilla and tonka bean. Carolina Herrera 212 VIP will be available as a 30ml, 50ml and 80ml eau de parfum.

Via: Now Smell This, The Moodie Report