Gucci Guilty Now Available

Described as “the scent of defiance”, Guilty is the latest addition to the Gucci fragrance family, aimed at a young, social-networking consumer who regards the iconic Gucci symbol as an incitement to provoke. Gucci is certainly pushing Guilty with a campaign including iPad and iPhone applications, a Facebook app, interactive events on social-networking forums and a dedicated website.

The fragrance itself is a “warm yet striking oriental floral” with notes of mandarin, pink pepper, lilac, geranium and peach on a patchouli and amber base. Gucci Guilty eau de toilette is available in 30ml, 50ml and 75ml sizes and can be ordered online at Escentual.

Visit the Gucci Guilty app on Facebook where you can find out more about the fragrance and request a free sample.