SJP Follows DKNY with NYC
October 19, 2009 Leave a Comment
Handbags at dawn – it looks like we may have an acronym catfight on our hands. There I was thinking that Donna Karan had New York’s fragrance scene wrapped up with her DKNY brand and along comes Carrie Bradshaw sorry, Sarah Jessica Parker, with her own New York inspired perfume called SJP NYC.
Word is that SJP NYC was a working title for the new fragrance whilst in the lab but it seems to have stuck. The lucrative tie-in with next year’s Sex and The City (SATC) movie sequel most probably had a lot to do with that. Coty Prestige, who were responsible for Sarah’s previous fragrances Lovely and Covet missed a trick in 2008 as they failed to capitalise on the release of SATC which raked in around half a billion dollars worldwide. They don’t intend to make that mistake again. Sarah’s latest will make an initial appearance in Macy’s stores in February but worldwide distribution is expected to start in May to coincide with the movie’s release.
SJP NYC will be released as an eau de toilette and this fruity floral will have top notes of mandarin, white osmanthus and strawberry, a heart of gardenia, honeysuckle, mimosa and red rose damascenia and a base of sandalwood, vanilla, rum and musk.
What’s the first thing that comes to mind when you hear the name Jimmy Choo? Shoes of course. But that could change from next year as we hear news that the brand has inked a deal with Inter Parfums to launch a fragrance in 2010.
