Paris Hilton To Release Siren Perfume

The marketing machine that is Paris Hilton is once again going into overdrive as we get closer to the launch of her sixth women’s fragrance called Siren which she started promoting last month at the US FiFi Awards where she won the Female Celebrity Fragrance of the Year award.

Despite the economic downturn and its effect on global perfume sales, Paris Hilton licensee Parlux remains confident in the selling power of celebrity, and who can blame them when the Paris Hilton fragrance franchise is said to be worth $200 million per year.

Her last fragrance, Fairy Dust, was fairy inspired and she seems to have kept with the cartoon theme for this latest fragrance which now takes its inspiration from mermaids. Siren, which is scheduled for release next month as an eau de parfum contains notes of mandarin, apricot and frangipani together with honeysuckle, coconut orchid and water lily on a woody vanilla and musk base. Expect to see pictures of Paris in her mermaid outfit in magazines from next month.

Image source: The Scented Salamander