Piers Morgan Gets His Kit Off For Burger King

Love him or hate him, there’s no denying that Piers Morgan is game for a laugh. His little sideshow skits on Britain’s Got Talent where he tries to display his various hidden ‘talents’ are perfect example of that. But could he have gone too far this time as he strips off to promote Burger King’s latest offering – Flame, a meat-scented fragrance?

Now before you write this off as a fake or PR stunt, bear in mind that Flame is actually not new. I first heard about it in December when it was announced in the US. At the time I thought ‘those crazy Americans – they’ll try anything’ but now I’ll have to include anyone that genuinely wants to smell like they’ve spent the day working behind a hot griddle. According to BK, “Customers love the taste of our world-famous flame-grilled beef, so we’ve bottled a hint of it to help people enjoy its unique power as a scent of seduction.” Seduced by a burger? Give me a break!