Sienna Miller The New Face Of Boss Orange

Hugo Boss fragrances has signed up Sienna Miller to be the face of the company’s next fragrance, Boss Orange. Due for release in July this year, Sienna will feature in both TV and print advertising.

According to Thomas Burkhardt, the company’s global marketing director, Hugo Boss is “thrilled to be working with Sienna Miller as an ambassador for the Boss Orange signature fragrance as she truly embodies the spirit of the brand.”

Miller describes the scent as, “musky, sweet and sexy” and described the campaign’s mood as “relaxed and lighthearted…with lots of running around and laughing.”