Diesel To Release Only The Brave For Men

There’s no denying that Diesel likes to be creative with their perfume bottles. Just look at the leather and lace clad flacons for Fuel for Life. It should come as no surprise then that for their latest fragrance Only The Brave, the bottle is somewhat unconventional. But the unusual fist-shaped bottle is more than just a gimmic, said to have been inspired by Diesel founder Renzo Rosso’s own hand.

Even the fragance’s name ‘Only The Brave‘ has close ties to the Diesel founder who’s holding company goes by the same name.

This first solo men’s fragrance (Diesel fragrances prior to this were always released as his and hers) is a woody oriental with a distinct leather opening developed by International Flavors & Fragrance. It will be released worldwide in May and the range will consist of 30ml, 50ml and 75ml eau de toilette sprays.

Diesel’s fragrance licensee, L’Oréal, is hoping to repeat the same success it had with Fuel for Life which made it on to the world top 10 fragrances list when it was released in 2007.